Course Details & Syllabus (BMM)

BMM Course Details

B.M.M. is a three-year undergraduate degree course. The three years are spread over six semesters i.e.each year has two semesters. All subjects are compulsory in all semesters.

Eligibility

A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. The admissions are purely based on merit, duly following the reservation policy as per the norms of Government of Maharashtra.

Subjects

No. of Courses Semester I Credits No. of Courses Semester II Credits
1 Effective communication skills-I 03 1 Effective communication skills-II 03
2 Fundamentals of Mass Communication 03 2 Political Concepts & Indian political concepts 03
3 Introduction to computers 03 3 Principles of Management 03
4 Landmark events in 20th Century 03 4 Introduction to Psychology 03
5 Introduction to Economics 03 5 Introduction to Literature 03
6 Introduction to Sociology 03 6 Principles of Marketing 03
No. of Courses Semester III Credits No. of Courses Semester IV Credits
1 Introduction to creative writing 03 1 Introduction to Advertising 03
2 Introduction to culture studies 03 2 Introduction to Journalism 03
3 Introduction to Public relations 03 3 Print Production & Photography 03
4 Introduction to media studies 03 4 Radio & Television 03
5 Understanding Cinema 03 5 Mass Media Research 03
6 Advanced computers 03 6 Organizational Behavior 03
No. of Courses Semester V Credits No. of Courses Semester VI Credits
1 Ad Design (Practical Paper) 03 1 Advertising and Marketing Research 03
2 Advertising in contemporary society 03 2 Agency Management 03
3 Brand Building 03 3 Principal and Practices of Direct Marketing 03
4 Copywriting 03 4 Financial Management for advertising and Marketing 03
5 Consumer Behavior 03 5 Legal Environment and Advertising Ethics 03
6 Media Planning and Buying 03 6 Contemporary Issues 03
7 Digital Media 03