BACHELOR of arts in multimedia and mass communication (BAMMC)/(BMM)
Course composition: (3 year Degree course; Total of 6 Semesters, 2 Semesters per year)
This 3 year Degree course offered by the University of Mumbai, was first introduced in the year 2000 by the university as BACHELORS IN MASS MEDIA (BMM) and later keeping in the future trends and prospects of the Media Industry the course was changed to a more media specialized and professional course named Bachelor of Arts in Multimedia and Mass Communication. The course was introduced and BMM in the year 2009-10 at Anna Leela College of Commerce and Economics, giving student the opportunity to specialize in the field of Media. With a yearly intake of 60 pupils, admission to the course is conducted as per the guidelines and schedules announced by the University of Mumbai.
Media has perhaps played the most powerful role in History, Politics, and Economics & Society. It is not limited to being a tool of communication anymore. In our present day world, media- broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today. Since it plays a vital role, it is the fundamental responsibility of Colleges in Mumbai to equip students with the necessary skill to excel in various genres of media like Print Media, Broadcast Media, Cinema, Social & Digital Media, New Media technologies etc.
Coming to the role of media, it is recognized as The FOUTH PILLAR of Democracy. In today’s world, getting in touch with regular updates is necessary. No matter what the field is, one must know the top facts. In this case, the media is the only way that can help us. Through the media, a person can know the most relevant and most needed news. Media is the most popular platform to get news from north to south or east to west.
As rightly quoted, “Mass Media Never Stops”, even during the Pandemic of 2019 when every industry was facing a shutdown, Media Industry was still on a boost in terms of Social Media & Broadcast Media. Even the Film Industry saw a boost in OTT platforms and Print Media evolved to E-Print Media.
Talking about job opportunities after the course, students can opt for Journalism Industry, Advertising Industry, Film Making Industry, Public Relations Industry, Radio Industry, Event Management Industry, Photography Industry, Social Media Industry, Digital Mediums Industry, Marketing Industry, Consultant Industry, Corporate Communications Industry, Fashion Industry, Content Industry and many more. Students can also opt for further studies in MBA with various specializations like Marketing/ Digital Marketing/ Advertising etc., Masters in Mass Communication, Masters in Journalism and Mass Communication, Masters in Public Relations, Masters in Management as well as PhD in Journalism and Mass Communication.
We at ANNA LEELA COLLEGE OF COMMERCE AND ECONOMICS AND SHOBHA JAYARAM SHETTY COLLEGE FOR BMS, THE DEPARTMENT OF BAMMC College in Mumbai, aspire to promote originality, creativity, commitment, dedication & passion in our media students by giving them ample opportunities to learn and excel in their area of choice. As College of Arts our aim to train students to understand the significance of making every voice heard, every image seen & every opinion counted.
Guest lectures and workshops:
Special lectures and workshops, field visits, live projects etc., are organized for students at our BAMMC College in Mumbai to help them better understand the practical aspects of theory learned, as well as give them industrial insight. Experts are invited to our BAMMC College in Mumbai for sharing their knowledge with our students. The following areas are illuminated through these sessions: